The Praeventia Box
The Praeventia Experience
The Ontario launch of Quebec’s tastiest snack, Praeventia, with a giant mobile sampling cube and sweet online contest, awesome wrapped bikes and collateral piece.
The Cube
The Praeventia cube was a blast to design and build. It’s hip to be square. Lots and lots of close cropping fruit on this project, and this simple design really made it a blast aligning the various bursts of fruit. The dieline was pretty simple to follow and we suggested a skirt of grass to hide the base while deployed.
The Bike and Collateral
This was the first time I wrapped a bike, and let me tell you, you never forget your first. It was pretty tricky wrapping around the edge but we got some good alignment going and the end result was great. Once all the stock was purchased and cut out, the collateral came together splendidly and pulled elements from the website to make the transition online smoother.
Project Details
Client: Praeventia
While at: 6Degrees & Boom!
Date: Jan - June, 2012
One of my favourite creative directors had a keen eye for this project because it was her baby that won the business. My first few ideas on the design were a touch on the salad side of cluttered and fruity.
As soon as we went simple with the content, and just used the image to help hide the harsh corners and shelves, it really started to come together and gave us a clean sophisticated tasty look.