Speed Stick
Men's and lady's Speed Stick
Another part of Colgate’s divisions is the deodorant side of things. Running in partnership with Movember they ran some fun in store and online pieces with SDMDigital
Adaptation
A bunch of great commercials and videos have made over the years and these are some aspects from the in store launch in early 2011 including but not limited to, shelf flags, online banners, Eblasts etc. I’m really not giving it the awesome justice it deserves because it happened a while ago, and has since been updated and improved upon. But, it was one of the first fun projects I worked on and it will always hold a fond memory.
Project Details
Client: Speed Stick & Lady Speed Stick
While at: 6degrees
Date: 2011
I remember it as if through a distorted old piece of glass with a Gaussian blur of say 30% and tilt shifted ever so slightly. Photoshoping the mo’mishap guy’s hair. The shelf flags were pretty standard, and the eblast was really only just going to be a big ol’ jpeg with a picture and a video link.
I think this may have been my first dive into SDM online sizes, but I can neither confirm nor deny that. I do remember reading the PJC logo out loud a lot “Jean Coutu” in the most annoying French accent I could muster. I remember that being a lot of fun. Still is. Still do it.