Cough & Cold
Buckley's Cough and Cold Program
A fun in store program that also had specific online SDM requirements. If you don’t know what SDM stands for it’s okay. If you do, then this should be pretty obvious.Digital
Floor Displays
Big panels with soft texture and lots of framed photos make the person in the store looking at this feel right at home and terribly sick because they called in today and are out shopping for some sort of over the counter cure, when they really should be at home.
SDM Online
The SDM online parts were fun to adapt and throw together. A nice design was worked out to guide you through the process of clicking at the SDM site. But let’s be honest you really shouldn’t be digitally shopping for cures right now, you’re sick. Put your phone away.
Project Details
Client: GSK
While at: 6Degrees
Date: Oct - Sep, 2015
Online: SDM
The best part about this project was by far taking stock photos and making the people in them look worse than they were before. What’s that? You have bubonic plague? It looks like we’re going to have to paint an X on your door. BRING OUT YOUR DEAD!
The floor display had a pretty neat stitch font which was individually tightened up so it was more legible at smaller sizes. This made it extra fun to be grandma and stitch up some headlines.